Build Your Apparel Brand

A Follow Along Series of Courses to Take you From Concept to Market

Hello Designer!

Are you looking to start your own your own fashion line?  Starting your own line can be an overwhelming experience.  You’ve got a killer product idea.  Your budget is small but your passion is not.  You really want to start your apparel line and you’re ready to roll up your sleeves and get it done but you just aren’t sure where to start. 

Would you like to know...

  • How to find a factory that will work with your minimum preference?
  • How to show your designs to factories in a way they will understand?
  • How to find suppliers that understand that you are a small (but serious) business?
  • How to size your products?
  • How to find retailers to sell your products to?
  • How to price your items?

I have a program for designers just like you.

This is the program that I wish was available before I spent $45,000 on a fashion degree that gave me technical skills on how to make a garment but still left me lacking in terms of how the business side of the industry ran.  Now, with over 10 years of experience in the industry, and taking several clients through the process, I am going to teach you what I wish had been taught to me.

It takes new designers an average of 12-18 months to go from concept to market.

I’ve put together a year long series of courses to take you from concept through to market.  Follow along with the courses and you’ll be ready to market your products in time to get them into stores in Summer 2019.

topics Covered

FEB
Market Research

Discover if there is a market ready and interested in your product before you spend money on samples. 

Plus, discover retailers who might be interested in your product.

MAR
Branding

Branding is more than just a name, logo and a color scheme.  

Discover how to develop your own brand personality and use it to attract your ideal customer.

APR
Trends + Designs

Find out which trends you need to pay attention to and which ones are just noise.  

Learn how to use this information to determine the direction of your designs to create attractive designs that sell.

MAY
Tech Paks + Sizing

Learn how I’ve gotten my clients to an average of 3 samples (industry average is 5) before production with my detailed tech paks and sizing guides. 

Learn how to create your own so you can communicate effectively with factories.

JUNE
Sourcing

Learn how to source your fabrics, notions, and other materials to bring your design to life. 

Find sources for production and how to speak their language so you can get the best deal.

JULY
Samples + Costing

Learn what options you have to get your samples made and the pros and cons of each.

Get preliminary quotes from your factories and learn how to do true costing and price your items.

AUG
Testing Fit + Materials

Once your sample is made, then what?  In this course you’ll learn how to test the materials and the fit of your product to make sure you end up with a quality product. 

SEPT
Negotiating With Your Factory

Learn how to negotiate with your factory to get the best deal and how to develop a great working relationship that will last years.

OCT
Overseeing Production

Once you are ready to go to production you can’t just leave it to the factory to get it done.  Learn the tips and tricks I do to manage my production with fewer delays.

Plus- the things you should start focusing on in order to be market ready!

NOV
Marketing Materials

How to create a lookbook that showcases your brand and is useful to potential retail buyers.

Plus, other marketing materials to get your brand ready for launch!

DEC
Growing Your Tribe

Learn how to do Online Listening so that you can grow a tribe of people interested in your brand before you go live!

Plus- how to use this to your benefit to start developing relationships with retailers early! 

JAN 2019
Digital Marketing

How to make your online marketing work for your brand.  From websites to ads, influencer marketing and email campaigns.

I’ll teach you how determine your ROI for digital marketing and how to make it work without taking up all of your time.

---- Who This Program Is For ----

Fashion Designers + Retailers who want to develop their own line or anyone with an apparel based product (ex. handbags. shoes, etc) who has either never produced before.  Anyone who has gone through the manufacturing process and has had issues will benefit as well.  This series of courses will help you get your product manufactured and get you to market.

---- Who This Program Is Not For ----

Retailers who don’t make their own line, service based businesses + anyone who is looking for an apparel production agent to handle the manufacturing process for them.

Your Instructor

Veterans Day Ceremony

Fashion & Retail Business Strategist

I have over 10 years of industry experience in design, production coordination, sourcing, marketing and brand management.  I combine these experiences to develop and implement strategies that increase my clients profitability and naturally find opportunities for growth.  

Some of the WINS I have gotten for my clients include:

  • Designed a better apparel product, on time and in budget so the client could charge a premium price
  • Got my clients an average of 3 samples before being production ready (industry standard is 5)
  • Found over $13,000 a day being left on the table due to incorrect pricing strategies
  • An Increase in Profit Margin from 60 to 80%
  • Establish Trust & Credibility to Monetize a Site
  • Consistent 40% Email Open Rate and 4% CTR
  • Gone from $0 to $18,500 + worth of wholesale sales in 30 days

"Kat has shown excellent knowledge of the fashion industry and sound business guidance."

Dennis Eck

FAQs

Do I have to take every course?

No!  This series of courses is set up to tackle one part of the concept to market process at a time so you can take just the courses you need.  Already have branding done?  Skip the course and join us again when we’re covering something you haven’t done yet.

What is the schedule for the courses?

Each month the schedule for that months course will be featured at the bottom of this page.  Sign up for the workshop below so you get the link to the live training. 

Can you guarantee I will be able to get to market in the time frame mentioned?

I can’t guarantee this because we have no way of predicting the future and promising that there won’t be any delays from your fabric supplier or other elements beyond our control.  I can say that for most new brands it takes 12-18 months for them to create their first line from scratch.  You will get out of this course what you put into it.  For most people that means if you follow along and apply the concepts taught you will be ready for market.

I missed one of the courses I wanted to take. What are my options?

For a limited time you will be able to purchase previous courses in our Fashionpreneur Academy.

Our Next Class

The Feasibility Workshop

This course enables aspiring designers and fashion entrepreneurs to move from frustration and confusion to clarity and confidence by teaching the fundamentals of doing market research.

Market research is critical before setting up business plans, obtaining licenses, gathering suppliers or getting samples made.

By working through the processes in this course, you will gain confidence in your business idea based on your factual research and you’ll finish the course with a list of retailers who will likely be interested in carrying your product for when you are ready to sell to retailers.

Live Training Schedule

  • FEB 12th - 11:00 AM PST -The Importance of Your Why & Industry Stats
  • FEB 13th- 11:00 AM PST - Defining Your Product
  • FEB 14th - 11:00 AM PST- To Wholesale or Not?
  • FEB 15th - 11:00 AM PST - Finding Your Tribe
  • FEB 16th - 11:00 AM PST - Discovering Your Market

Save Your Spot

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