This course enables aspiring designers and fashion entrepreneurs to move from frustration and confusion to clarity and confidence by teaching the fundamentals of doing market research.
Market research is critical before setting up business plans, obtaining licenses, gathering suppliers or getting samples made.
By working through the processes in this course, you will gain confidence in your business idea based on your factual research and you’ll finish the course with a list of retailers who will likely be interested in carrying your product for when you are ready to sell to retailers.
What You’ll Learn:
- Product Clarity
Get clear on your product, who you are selling to and at what price.
- How To Sell
Direct to Consumer? Wholesale? or Both? Learn the pros and cons of each and how they impact your business financials
- Costing & Profit Margins
Learn what your costing goals should be and how to tell if there is enough of a profit margin to keep a healthy cash flow in your business.
Learn who your competitors are and how you can spy on them to create a better product.
- BONUS: Discover Retailers Who Might Be Interested In Your Product!
Learn how to discover if there are enough end consumers and retailers to support your business.